Product coaching · Remote by default · Rochester, NY

Binnacle doesn’t build your product. It builds the people who do.

Coaching for product leaders and their teams, driving critical decisions: who owns them, what does excellent look like, is the money well spent.

Where we stand

045°

Accountability without taste is a formality.

Many organizations know how to assign a name to a decision, but that means nothing if that person was never calibrated for what good looks like. We do the calibrating.

090°

Building got cheap. Deciding didn’t.

A prototype takes an afternoon now. Knowing whether it’s worth exploring, building, or killing still takes judgment, and judgment can be trained.

135°

We set the heading.

Delivery firms accelerate your shipping. Binnacle provides the course heading.

Four moments when you might be ready for a coach.

  1. IA new market. The roadmap was written for customers you no longer only serve.
  2. IIGrowth stalled. The team ships, but the numbers aren’t moving. Nobody feels safe asking why.
  3. IIIAn acquisition. Two product orgs, one budget, and misalignment over the decision-making.
  4. IVA pivot. The bet changed. The owner and the bar have to change with it.

The work

Team sessions

Group coaching for a product team inside your company, on the decisions it’s facing this quarter.

Quoted per engagement

Leadership coaching

One to one with the leader who owns the call. A standing hour each month, and a short line when it can’t wait.

Quoted per engagement

Advisory retainer

A fractional CPO at the table for critical decisions in the moment. You call when the decision is in front of you.

Quoted per engagement

Billing: retainers and coaching monthly in advance; team sessions half on booking, half on delivery. Invoices are due in 15 days. See terms for cancellation and refunds.

The letter

One argument about product judgment at a time.

No roundups. No hot takes recycled from someone else’s feed.

What’s got you ready to talk to a coach?

A few sentences is plenty. You’ll hear back within two business days, with a straight answer on whether we can help.

Or write to hello@binnacle.co